LabTech, owner of Camden Market, has announced the signing of British fashion brand, Fred Perry, for a 1,541 sq ft store on Camden High Street. The new store is set to open in October.
The brand, founded by triple Wimbledon champion, Fred Perry, is a British clothing retailer known for its iconic sportswear and streetwear. Adopted as a uniform by British subcultures for over 60 years, the brand has maintained a strong presence in the fashion scene through six decades of menswear and womenswear trends. Fred Perry boasts collaborations with key style icons such as Raf Simons, Miles Kane, Margaret Howell, and Bella Freud. Plus, a long-standing collaboration with the Amy Winehouse Foundation, donating to the charity each season supporting their vital work for young people with addiction issues.
The new Camden location will stock popular items such as The M3, the original one colour Fred Perry polo shirt and The M12, the signature twin tipped polo shirt.
A spokesperson from Fred Perry, commented: “Camden continues to be a melting pot of subcultures, attracting people from all over the world – it’s Fred Perry heartland and we’re proud to have both a heritage and a future here. Fred Perry has been part of the subcultural uniform since the 1950s, and the Laurel Wreath remains a signature of both individuality and of belonging. We’re excited to open a space where everyone is invited to experience the true sense of the brand, and what it has meant to people – from elite sportsmen through to fringe subcultures.”
Jenna Barry, LabTech’s Senior Asset Manager, added: “The hugely popular rich heritage of Fred Perry’s aesthetic is synonymous with the acclaimed vibrant culture of Camden Town. This iconic brand will enrich the fashion offer in Camden and complement the arrival of new fashion brands at Hawley Wharf, as well as complementing its dynamic food and beverage offer. The Fred Perry deal is part of LabTech’s endeavour to raise the bar for Camden’s retail scene and build upon its eclectic character with brands that will attract new audiences.”