The new showroom of Gurukrupa Jewellers was re-built on the existing plot the client already had a showroom on. Set in a very busy junction and the main market of Petlad City, about 17 kilometres from Anand, Gujarat, lies a tall modernist cubical structure that immediately makes an identity from the rest of streetscape. This showroom is flanked by houses and shops built in resemblance to the ’pol’ houses of Ahmedabad. The client wanted to expand the establishment on the same locality and added two more floors to accommodate their needs while keeping everything vastu compliant.
Designers “The Design Yard” have used the idea of ‘minimalist luxury’ to enhance the quality of the space. Spatially the floors are segregated keeping in mind the customer flow and the client’s way of working. The ground floor houses the gold display, a strong room and a small pantry; while the first floor houses the silver section and the client’s office space with a small attached strong room; and the second floor is a storage and utility spaces.
Overall, the design concept of the entire showroom is focused on creating a muted colour palette yet giving a rich luxury ambience to the space. While the space is predominantly in the shades of white and beige, wooden finish surfaces provide the warmth to these spaces. The flooring consists of beige stone finished tiles; patterned tiles with brass accent inserts form a pathway breaking the monotony of the beige flooring.
A long wooden set of tables accommodate the counter display to display the finer pieces of jewellery finished in all wood look, with fluted panelling in the front. The soft curves on the wall display pay an ode to feminism. The wall display is finished in a beige lime plaster that creates a feeling of timelessness, with the gold and silver displays having beige and grey backdrops respectively. The first floor has a mirror panelled wall that creates a visual illusion of an extended space.
The exterior is finished in a grey graphite texture which creates a very rigid identity from the rest of the street, catching immediate attention of one passing by.
Overall the store focuses on allowing the customer to enjoy the feel of buying an exquisite piece of fine jewellery. We tried to create an experience that will allow the jewellery to create more stories.
Images: Photographix India
