Following the successful opening of Hershesons ‘one-stop beauty’ flagship in Fitzrovia, the brand has now launched their greatly anticipated new site in Harvey Nichols, Knightsbridge.
Much like the vast, 5000 sq ft space opened on Berners Street last year, this super salon is a one-stop shop for all your beauty needs. Rejecting conventional ideas surrounding the traditional salon model, it’s now the turn of the Harvey Nichols location to experience the new concept, but of course with its own iterations.
Led by the vision of Luke Hersheson, gpstudio, working alongside architect Racheline Michaels, were tasked with creating a beauty destination offering far more than just hair services, with a café, nail bar, pedicure station, VIP rooms, treatments rooms and much more.
The new ‘super salon’ brings together a unique mix of top industry brands – James Reid, Dr Dennis Gross, as well as hosting a collective, a first for the hair industry, with the worlds best stylists and colourists taking up short-term residencies – Jenny Choo and Lena Ott to name a few. Farm Girl completes the list of amazing names, providing the uber healthy food and refreshments across the space, creating a unique café-come-work-come-social-space.
As with Berners Street, the space breaks the traditional salon norms – customers are encouraged to explore and sit wherever they want, creating their own unique journey and experience. Retractable mirrors prevent you having to stare at your reflection whilst surrounded by foils, window benches provide a spot to watch the world go by whilst having your nails attended to and the treatment rooms provide an air of calm and sanctuary. Two VIP rooms provide complete privacy, raising the level of service to a complete luxury experience – Polished bespoke terrazzo floors juxtapose with traditional rattan and timber, whilst the existing windows fill the rooms with daylight to create a luxury city apartment feel.
Gone is the green marble and reeded glass synonymous with Berners Street, replaced by sumptuous yellow travertine and Georgian wired glass giving the Harvey Nichols space an identity all of its own. The existing traditional crittall windows make for a striking architectural background, which bathes the bespoke terrazzo floor in natural light late afternoon creating a stunning centrepiece to the main salon area.
Everywhere you look is an Instagram-worthy moment – from initial arrival from the 4th floor, right through to the washrooms.
Each material, shape, furniture and light has been carefully curated and sourced to create a space that’s cool, fresh, modern and luxe – A space that has a home-from-home feel that clients never want to leave.