A growing number of UK high street retailers have joined forces in a unique act of togetherness.

In a week of devastating news for some high street retailers, the #StandingByTheHighStreet campaign has started trending on social media.  The campaign originated on the River Island social channels on Tuesday night.

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River Island commented “With lockdown 2.0 coming to an end and stores re-opening this week, we posted our message of support on Tuesday night which was widely shared and engaged with via the mechanism of posting a “💛” to show support.”

Due to the success of spreading this positive message, the high street fashion retailer have gone one step further and asked other high street retailers to get involved.

So far retailers including Topshop, Topman, John Lewis, Next, Marks and Spencers, Primark and many more have supported the movement.

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