To celebrate their role as Official Watch of the UEFA EURO 2020TM, Hublot is unveiling its Big Bang e UEFA Euro 2020TM connected watch and bringing the celebrations to Harrods.

The innovative and experiential installation will take over the Harrods atrium from June 11th to July 11th, and features a dramatic rendering of a football in LED lights which houses the Big Bang e UEFA EURO 2020TM connected watch and immerses the customer into the world of Hublot. As you look up, you are greeted by another artistic football light structure, seemingly suspended in mid-air. Former England footballer and presenter, Rio Ferdinand was present at the unveiling of the installation.


With twelve matches of the UEFA EURO 2020TM taking place in the UK, including both the semi-finals and final in London, Hublot is offering a destination for football lovers to commemorate the championships in the heart of central London.

The UEFA Euro 2020TM, Hublot enables football fans to keep pace with the competition by wearing their very own virtual stadium on their wrist.

Amongst the features of this watch, in addition, of course, to following the timing of the matches with timekeeping, half-time, extra time and the end of the match, the Big Bang e also notifies the wearer of cards awarded, player substitutions, penalties and goals. There is also the option to view information on the team line-ups, the players’ rankings and their position on the field. Moreover, users will also be able to download, free of charge, dials in the colour of their country exclusively developed for the Big Bang e from the Google Play Store, an offer not compatible with other connected watches already available on the market.

For the UEFA EURO 2020TM, Hublot will be equipping all the referees officiating during the tournament with special Big Bang e Referee watches. This special version will help the refereeing body to manage the timekeeping of the matches and any extra time,and will be connected to Goal-line technology. The board used by the fourth official to show player substitutions will also be sporting Hublot colours.

The Big Bang e UEFA Euro 2020TM is available at the Hublot boutique at Harrods situated at the Fine Watches Department, on the Lower Ground Floor.