Icon Outlet at The O2 has announced international designer brand, Lacoste, is the latest retailer to sign for its newest outlet store at the destination.  As one of the leading shopping destinations in the capital, Lacoste is set to join Icon Outlet’s robust retail offering of over 60 brands including, Hugo Boss, Tommy Hilfiger, Levi’s, GAP, Nike and adidas.

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The news coincides with Icon Outlet reopening its doors on Wednesday 2 December and extending its recent trading hours by 80% as retailers open earlier each day and will remain open until 9pm Monday-Saturday to boost Christmas shopping opportunities. To kick off the Christmas spirit, Icon Outlet has been giving away £60,000 of gift cards which can be used at any of the fashion, beauty or leisurewear brands, and with the Winter Sale offering discounts of up to 80% off RRP savvy shoppers can maximise their Christmas gifting at one of London’s most exciting retail destinations.

Lacoste will open its latest 1770 square foot store on the upper level adjacent to Ted Baker and Calvin Klein, from 10am on Wednesday 2 December. The store will stock Lacoste’s apparel lines, accessories and fragrances for men, women and children, and the brand remains an official partner of the Nitto ATP Finals which recently took place at The O2 behind closed doors due to the national lockdown.

Founded in 1933 by tennis player René Lacoste, nicknamed ‘the crocodile’ due to his tenacity on court, and André Gillier, Lacoste is renowned worldwide for providing the best in designer clothing, footwear and accessories, and can be recognised by its distinctive green crocodile logo. The brand has maintained a strong presence in the fashion and sports scenes across nine decades; Lacoste boasts ambassadorships with key style and sporting icons such as Novak Djokovic, Hayden Christensen and Tyler The Creator, as well as collaborations over the years with Supreme and Disney.

Jamie Givens, CEO for UK & Ireland at Lacoste, commented: “We are thrilled to have signed for our latest space at Icon Outlet. At Lacoste we have always been committed to designing products that combine innovation, quality and elegance. Icon Outlet embraces these notions across their retail portfolio and we look forward to showcasing our premium range of unique and original lifestyle offerings for women, men and children.”

Marion Dillon, Leasing Director for Icon Outlet, added: “Lacoste is a fabulous addition to our international brands here at Icon Outlet. Continuing the trend of our strong post-lockdown figures, our like-for-like sales reached 83% of last year’s figures this October half-term, demonstrating Icon Outlet provides a full destination experience that appeals to consumers. Lacoste is an anchor brand and their signing is evidence that Icon Outlet remains attractive to international brands interested in reaching our diverse customer base.”

Janine Constantin-Russell, Managing Director of Icon Outlet, added: “We are delighted to be reopening again with Lacoste now joining our family of  brands. We have the perfect safe, spacious environment to offer a brilliant Christmas shopping destination, and with so many brands at savings of up to 80% off in our winter sale this is the place for customers to get maximum value from their gifting budget.”

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