StudioXAG has produced a geometric display for luxury fashion brand Joseph. The scheme plays with darkness, light and reflection in the brands’ Fulham Road windows.

A series of sandblasted timber structures mirror the floor of the space. The edge of each sphere is finished in chrome to add light and intrigue. A cross-section of the installation has been soaked in a deep black, echoing the monochromatic heritage of the Joseph brand.

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Joseph Fulham Road
Image: Melvyn Vincent

 

 

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