Street food pioneers KERB have opened the doors to their first-ever permanent home following the transformation of a historic warehouse in the heart of London’s West End. Occupying 24,000 square foot, Seven Dials Market is the new all-day destination packed with 25 independent food businesses all with roots in the city’s streets and markets, alongside a bar and bookshop that support KERB’s dedication to all things tasty in London.
The arrival of Seven Dials Market breathes new life into Thomas Neal’s Warehouse which, when built in the 19th century, was used to store cucumbers and bananas. The Market is divided into two distinct areas; Cucumber Alley, an indoor lane of specialist London producers, and Banana Warehouse, home to an array of renowned street food traders and brand-new restaurants. It marks KERB’s first permanent home since it launched in 2012.
Retaining the building’s beautiful cast iron beams and brick arches, Seven Dials Market is filled with touches of KERB’s iconic pop-art character throughout. Diners can feast upon baby pink Italian Terrazzo marble counters, playfully contrasting with orange leather stools and an electric pink elevator that takes centre stage.
Introducing Cucumber Alley
A trip to Seven Dials Market begins on Cucumber Alley, a strip dedicated to London produce.Family-run bakery Karaway will be bringing its Lithuanian heritage breads and pastries to the West End, whilst champions of British charcuterie methods, Crown & Queue, offers award winning salamis and “London’s greatest Scotch Egg”. Those with a sweet tooth can pick from original KERB trader Wheelcake Island, who’ll be cooking up their hot Taiwanese pancake pillows, or ex-Locanda Locatelli pastry chef duo, Hackney Gelato’s small batch ice cream.
Meet the Seven Dials Market restaurant line-up
Situated in Seven Dials Market’s Banana Warehouse are thirteen diverse and independent food and drink traders. Upstairs, visitors can take a seat at the world’s first cheese conveyer belt Pick & Cheese, visit Square Root’s Temperance Bar ‘Soda Stage’, or feast on award-winning vegan Mexican-Californian street food by Club Mexicana. Visitors can pick-up speciality coffee and sweet and savory donuts by Big Shot Coffee & Donuts, a collaboration between Insta-famous donut-maker Vicky’s and bespoke coffee service Coffee Space. London’s favourite Jewish deli Monty’s Deli will be bringing their famous Reuben sandwiches to the West End, with seafood restaurant Claw cooking up sustainable lobster rolls.
Once visitors have explored all that the ground floor has to offer, delve deeper into Banana Warehouse and discover the incredible street food being cooked up on the downstairs level. Whether you’re in the mood for “like Wagamama on acid” ramen from Nanban, Chinese comfort food by YIN or INK’s fritto misto platter, there are dishes galore in the new Seven Dials Market. Joining the many KERB alumni at the market, Truffle will be serving up a ‘7 Dials Burger’ with 7 cuts of meat, including pigs head, tongue and bacon, as well as Yum Bun who have created the Bao-Wow as a Seven Dials Market exclusive – a Chang Mai sausage in a soft bao bun. Other traders include Strozapretti, the new pasta restaurant from the team that founded Franco Manca, and Venezuelan fried chicken experts El Pollote.
Petra Barran, Founder of KERB, said: “After seven years of creating and supporting a community of food traders to thrive on the streets of London, we are incredibly excited to be taking the next step for KERB. Seven Dials Market has been a long-standing dream of ours and a complete labour of love for myself and all the team. Our ambition is to build not only a home for excellent, independent food businesses to grow, but a welcoming, open space for everyone to enjoy a big slice of London.”
Julia Wilkinson, Group Restaurant Strategy Executive at Shaftesbury, said: “Seven Dials Market’s fantastic line-up of 25 independent F&B operators will add an exciting new dimension to Seven Dials as one of the West End’s leading locations. It has been great working with KERB, whose rejuvenation of the historic Thomas Neal’s Warehouse reflects our strategy of creating special places for people to enjoy. We are confident the combination of operators, the division of the space into different areas, such as Cucumber Alley and the Market Bookshop, each providing their own unique experience, will bring something quite different to not just central London, but the F&B sector more generally.”
Drink up at the Seven Dials Market bar
Championing London’s finest independent drinks producers, KERB’s Seven Dials Market has partnered with East London Liquor Company and Gipsy Hill Brewing Company on its bar. Offering exclusive house pours and collaborative cocktails, East London Liquor Company will also have a Bottle Shop on Cucumber Alley, for visitors to purchase their favourite distilled whisky, gin or vodka after a drink at the market bar. Exclusive to Seven Dials Market and KERB bars, Gipsy Hill and the Seven Dials team has brewed a unique London Pilsner ‘KERB Lager’ as part of a wider selection of great craft beer.
Discover London’s food history in the Market Bookshop
As a space for entertaining London’s food fans, as well as feeding them, Seven Dials Market includes a one of a kind bookshop dedicated to showcasing London’s food, drink and culture in literature. Market Bookshop is run in collaboration with world-renowned travel bookshop Stanfords, who have been trading in the Covent Garden area since 1853 and will stock over 400 food, drink and urbanist titles, with new books added to the collection each month. By night the Market Bookshop will turn into a hirable private dining room, as well as hosting a schedule of exciting Seven Dials Market events.