Founded in 1998, Silpo is one of the biggest national supermarket chains in Ukraine. Silpo is one of the few large grocery retailers in the world that creates unique concepts for each of its stores. As of today, there are nearly 70 themed designer supermarkets and four Le Silpo gourmet stores, each one with its special design concept.
Located in Boiarka the new store is inspired by animal-free circus arts. The Façade is decorated with vintage circus figures, walls are covered with images of circus acts and explores the artforms flamboyant history: equilibrists jump around and a hot air balloon floats under the ceiling. By the entrance, there is a dynamic installation inspired by Globe of Steel, featuring a Silpo’s electric delivery scooter.
“It is so fascinating to look at the history of our society through the history of the circus because it is about the strongest emotions: laughter, excitement, and amusement. The things that amuse us and make us smile are a marker of our maturity. We are very happy that Ukraine along with the majority of progressive countries is moving away from the use of circus animals, as cruelty cannot bring joy. Brought to the forefront instead is the hard work behind every magnificent image or a spectacular show, endless honing of the skills, and devotion. These are the things that are always exciting in any area of activity,” said Kateryna Oguryaeva, Marketing Director at Silpo.
Silpo creates this theme-park atmosphere for its employees as well, designing the staff rooms in the same way as the trading areas. The chain’s individually designed stores include Purrkitty, Jamaica, World of Mavka, after a well-known Ukrainian literary character—nymph Mavka, and many others.
