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The St David’s Partnership, owners of St David’s in Cardiff, has announced the signing of a global leader in denim apparel, Levi’s®.

The brand will be taking a 2,472 sq ft unit adjacent to Fossil on Grand Arcade, set to open in September. Levi’s® will be joining a number of international fashion powerhouses which have joined St David’s in the last 18 months, including Inditex brands Bershka and Stradivarius, benefitting from the centre’s position at the heart of Cardiff.

Levi’s® is one of the world’s most recognisable jeanswear and clothing retailers, with products sold in more than 110 countries. The brand has been a pioneer in casual and work attire since they invented the blue jean in 1873 and for every new product made, resources and materials are used responsibly with a strong focus on sustainability, animal welfare, and conscious shopping.

Speaking on behalf of the St David’s Partnership, a joint venture between Landsec and intu, Kate Grant, intu’s regional managing director, said: “Levi’s® is a cool and established retailer, and will sit alongside an enviable collection of internationally recognised and popular local brands at St David’s, elevating our fashion credentials further. Known worldwide for its high-quality denim and heritage, Levi’s® presence in Cardiff will appeal to the diverse array of shoppers who visit the destination daily.”

Richard Hurren, VP Europe North at Levi’s® added: “We aim to inspire fans with a great portfolio of denim as well as head-to-toe lifestyle solutions. Cardiff is one of the United Kingdom’s key cities with a strong local base and high volumes of tourists and St David’s was a target location for us. We believe that our jeans are a token of self-expression and can’t wait to open our doors to the people of Cardiff.”