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Levi’s UK wanted to create a modern space that would not only highlight the Heron Preston range, but be flexible to present multiple collections.

Lucky Fox designed, produced and installed a clean, white contemporary backdrop for the store on Newburgh Street. Central to the scheme is metal mesh, backlit with colour changing light sticks, which can change depending on the colours of the collection.

Lucky Fox also added ICON display areas made of faceted mirror and product presentation stands. The mirror reflected the ICON product, but also helped to reflect and refract the colour from the light sticks in the space.

Levi’s joined forces with Heron Preston on a special capsule to mark the 146th birthday of the brand’s iconic 501 jeans. Consisting of two variations of the 501, the jeans pull inspiration from today’s fast-paced digital age.