Denim took centre stage for this Levi’s install by Lucky Fox to highlight their Performance Denim line – the brand’s advanced technology collection – across their London, Paris and Berlin stores.


Wave-like sculptures were created using metres of Levi’s denim fabric, resulting in a stunning installation. Rolling seamlessly from the store central windows to the instore podiums, the installation draws the eye to the store’s giant video wall streaming campaign imagery.
Connecting the windows to the instore display further are LED light strips, which hang key pieces from the collection. The LEDs work to echo the colour palette used across the mannequin plinths and give warmth against the cool blue of the denim.
Wall bays, displaying key merchandise pieces from the collection, provides more impact at the store entrance.
Terry Clark
Author: Terry Clark