From 8-31 January 2021, Louis Vuitton hosts a public pop-up space erected by its headquarters on Rue du Pont Neuf.

Louis Vuitton has announced a series of Men’s fashion events to take place in Paris through January 2021. Dubbed Louis Vuitton: Walk in the Park, the public experiences – physical and digital – expand on existing concepts and icons conceived for the House by Men’s Artistic Director Virgil Abloh.

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COPYRIGHT MICHAEL BAUMGARTEN – Via Louis Vuitton

The temporary space serves as a limited-edition store dedicated to the most iconic sneakers, jewellery and sunglasses created for the House by Men’s Artistic Director Virgil Abloh. Collector’s items in their own right, the chosen designs are continuously coveted by the global community formed by the artistic director since his arrival at Louis Vuitton. Expanding on the ongoing dialogue with his audience, Virgil Abloh invites visitors to experience House icons up close and immerse themselves in their creative evolution. Throughout the store, designs are colour-coded in the nuances of the rainbow, a nod to the set of Virgil Abloh’s debut show for Louis Vuitton for Spring/Summer 2019.

The temporary residency features a ‘Hall of Fame’ devoted to the five rarest and most exclusive editions of the trademark LV Trainer first introduced for Spring-Summer 2019 as well as a broader retrospective of the LV Trainer through the seasons, marking a rare opportunity for collectors.

Meanwhile, at Louis Vuitton Maison Vendôme, an augmented reality experience developed for the Louis Vuitton app allows guests to interact with Zoooom mascots envisioned by Virgil Abloh for the Spring-Summer 2021 show. The Paris events will conclude with the presentation of the Louis Vuitton Fall-Winter 2021 Men’s collection.

 

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