Looking to refresh their windows and instore display, lululemon briefed Lucky Fox with creating a versatile VM solution to reflect their store’s industrial feel.
Working with a palette of concrete and metallic, Lucky Fox designed and produced hanging and freestanding substrate structures with rivet edging in the windows framing the mannequins. A real concrete texture back wall provides additional interest.
Adding a pop of colour to the scheme is teal LED lighting, underlighting the plinths and framing the mannequins at different angles. Reflected by the stainless steel floor and side walls, the RGB LED lighting is interchangeable, allowing flexibility for different product colourways.
Part of the refresh was a redesign of their mannequin army display plinths instore. Lucky Fox created smooth concrete underlit plinths with stainless steel reflective tops. Produced at different heights to maintain sightlines, the flexible display allows for optional positioning.