Athleisure brand lululemon have taken over a window of the world-famous Harrods department store in London. The campaign celebrates the uncomparable feeling of lululemon pants.


Lucky Fox designed and installed a cushioned soft backdrop to fill the entire window. Mannequins dressed in the signature pant collection are inset within the cushioning to create the feeling of being ‘hugged’

Ensuring the main focus is on the brand’s leggings, the rest of the window is kept deliberately neutral with plain purple flooring.

‘Feel it to feel it’ text is inset into the backdrop, also in the brand’s purple tones, to give the scheme a distinctly lululemon feel.