Modern data architecture a ‘game changer’ for merchants, report reveals

Payments Innovator, FreedomPay, the global leader in secure commerce technology for lodging, retail, restaurants, stadiums and other hospitality merchants, has published a new report which takes an in-depth look at customer loyalty and the importance of having the right digital data architecture for next generation connected commerce.

Entitled Personalization and Digital Identity – The Keys to Unlock Loyalty, the report suggests that loyalty interaction is changing and merchants’ relationships with consumers are now being forged in new, digitalised ways. Today’s commerce is all about the relevant experience and sophisticated technology.

FreedomPay CEO and Founder, Tom Durovsik explained: “As globalisation brings increased competition and tighter profit margins, brand loyalty has never been more important than it is today. Traditional ‘catch-all’ loyalty schemes that have sufficed in the past, today lack the smart digital architecture required to serve the needs of an always on, multi-device, highly targeted and sophisticated client-base.

“This paper demonstrates how payment infrastructure, better analytics and technology provide the foundation necessary to build out a loyalty programme, which also enables organisations to execute loyalty as part of business operations. In order to get loyalty to work, companies should be implementing a holistic platform solution, not just another loyalty point solution.”

Personalization and Digital Identity – The Keys to Unlock Loyalty report, is available here

See FreedomPay at RetailExpo 2-3 May, London. Stand: 5B90, 5B98