Moncler has opened a new Hong Kong boutique purely for its children’s wear range, Moncler Enfant. The store, at Ocean Terminal in the Harbour City shopping centre, is intended to continue to strengthen Moncler’s presence in the territory and the mall, complementing the brand’s flagship which opened at Harbour City in 2017.
The 140sqm store is divided into two rooms featuring luxury decor and bold colour schemes, such as polka dots and red, orange and yellow colours. A small cable car imported from Italy will be displayed in the store – a nod to the brand’s mountain heritage.
Moncler says its Enfant collection features “mini-me” versions of its core adult collections, “the hallmarks of which are adapted to children’s needs for practicality and flexibility as well as re-interpreted with a playful and exciting exploration of new styles”.