M&S has revealed it’s behind the exclusive Menswear pop-up that passerbys have spotted being set up in Soho over the past week – Mike & Tom’s.
Named after the founders of M&S, Michael Marks and Thomas Spencer, the pop-up invites locals and tourists alike to see the very best of M&S Menswear for Autumn/Winter in a bespoke environment being run by M&S colleagues from across the UK who are champions of M&S Menswear.
The pop-up is designed to demonstrate the product improvements that M&S Menswear has made over the past year as part of the retailers’ efforts to improve style credentials and appeal to a wider customer base of menswear shoppers. Focusing on contemporary wearable style, the team has created product for Autumn/Winter that offers improved style, slimmer fits and greater value.
The pop-up edit is focused on style-led pieces and new season staples, encouraging customers to think differently about the brand and the relevancy of the offer. The pop-up also offers early access to a selection of new pieces not yet available in-store or online.
The Autumn/Winter collection on display in the pop-up builds on some of the success the M&S Menswear team have already seen such as in casual T-shirts where slimming the fit and advertising that has seen sales improve.
Wes Taylor, Director of Menswear at M&S said, “Mike & Tom’s isn’t just a pop-up shop to showcase our newest collection, it demonstrates the direction of Menswear at Marks & Spencer – more stylish, more contemporary, better fitting – but always great value and always great quality. We’re proud to be the retailer of choice for millions of men across the UK – especially on the products we’re known for like suits, but we also want to see more men giving M&S a try this Autumn/Winter and seeing us as a brand for them. Shopping M&S Menswear isn’t just about clothing – it’s also about great service – which is why we’re proud to have the very best team running the store – friendly, knowledgeable and stylish. Men are more style conscious and want more from their wardrobe than ever before – we know there’s lots to do in M&S Menswear, and we’re really looking forward to hearing our customers feedback.”