’80s Haze’ is amongst several bright Napapijri launches for SS19. StudioXAG were invited to design, build and install window displays for Napapijri stores across Europe, to showcase the collection.
The fun nostalgia of 1980’s Miami informs the collection, and Napapijri were keen for this to be reflected in the window designs. Using Miami’s rich beach-front Art Deco architecture as a starting point, we designed window schemes featuring geometric overlays of mirrored and colour-blocked frosted acrylics in gradients of electric blue, pastel purples and dusty pinks, complete with satin spray finishes. Neon lighting and lightbox graphics are a nod to the buzzing hotels and bustling bar scene of Miami’s South Beach and Ocean Drive.