Home VM Napapijri – CHOOSE FUTURE


Hopes for the future influence the brand campaign and window schemes for Napapijri’s inspirational A/W 2019 CHOOSE FUTURE narrative.

In collaboration with the Napapijri Creative Team, StudioXAG were tasked with bringing to life their brand campaign through a thought-provoking window display for twelve key city stores across Europe, presenting an anti-dystopian concept – regaining control in a period of uncertainty.

Napapijri’s urban campaign imagery and CHOOSE FUTURE manifesto culminate in window schemes, featuring replica girders, rubber flooring, truss structures and LED scrolling display, creating an industrial backdrop.

StudioXAG’s work forms part of a 360, brand-wide initiative, consisting of Brand Ambassadors sharing their visions of the future, and a specially curated programme including talks, workshops, store activations and exhibitions.