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This fun-filled window scheme installed by Lucky Fox launched Oasis’ autumn campaign – ‘Autumning ‘- at the brand’s flagship store on Argyll Street.

Campaign imagery is captured into circular loupe window graphics – drawing the eye of passer-bys to the mannequins in the central windows. The ‘loupe’ is a brand property established as part of Oasis’ recent rebrand.

The ‘fashion queen’ mannequins all had to be specially adapted by Lucky Fox to create the mannequins in-action – depicting walking, jumping and even flying through the autumnal elements!

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