Onitsuka Tiger has opened their new flagship in London. The site is Onitsuka Tiger’s largest-ever store and has a prestigious Regent Street location.

This London Flagship is the first store in the world to offer the entire Onitsuka Tiger lineup in a single establishment, from the contemporary and heritage collections to the NIPPON MADE series rich in craftsmanship as well as the luxury THE ONITSUKA line. The space has been designed to resemble a brand art gallery where customers can fully enjoy the world of Onitsuka Tiger.


The 9,300 square feet (approx. 864 square meters) store, which consists of two floors, has a spacious and massive marble interior with all the collections on the ground floor. A showroom and gallery space in the basement will be used to support local creators and global artists and provide a variety of experiences that connect the brand with London culture.

At the centre of the ground floor area, a marble shoe wall, featuring three types of stone with different expressions, with a design that looks as if it were carved out of stone is placed as a symbolic presence.

In addition, the luminous pillar that penetrates from the basement to the ceiling on the ground floor, seen to the left of the main entrance, is composed of a spiral of two colours of light, embodying the brand’s philosophy to fuse heritage with innovation.

Credit: Photography by Ben Anders