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Samsung Electronics has announced the grand opening of the Samsung KX experience space at King’s Cross, London.

The new 20,000-square-foot brand showcase located at London’s Coal Drops Yard is a destination that brings together local culture and unique innovation with the global community including both London residents and visitors.

Guests can attend events and workshops organized by local educational institutions, experience the latest technology first-hand and connect with visitors from all over the world.

A celebrity panel took to the stage to take part in an inspiring conference discussing personal challenges, inspirations and connections with London.  Amongst the panellists at the conference were leading menswear designer Charlie Casely-Hayford, YouTube star & Head Makeup Artist, Lisa Potter Dixon, Celebrity Personal Trainer & SAS: Who Dares Wins Star, Esmee Gumme, BBC Science Presenter & Producer, Greg Foot and leader of dance troupe Diversity, Ashleigh Banjo.

To celebrate the grand opening of Samsung KX, urban female artist Mabel, who is local to King’s Cross, performed with her band, DJ and dancers, across a stacked three-story stage over nine meters high.

As the world’s first vertical gig, the occasion was optimized for capturing on smartphone cameras and sharing instantly on social media. The iconic kissing point in Coal Drops Yard provided the perfect setting for the event.

“With Samsung KX, we are creating a brand-new space for the local community, but we’re going about it in a unique way,” said Y H Lee, Global CMO of Samsung Electronics. “This destination will be an incredible blend of local culture, face to face learning and innovation. We have redesigned our brand experience spaces to give consumers what they want – more dynamic, flexible locations where exploration is endless, and Samsung KX is a place where infinite possibilities are made real.”

Check out our full review of Samsung KX and interview with Tanya Weller, Director of Samsung KX soon.