Primark has opened the doors to an exciting new pop-up store to mark the launch of its brand-new Wellness collection. The pop-up store is located at BOXPARK Shoreditch, the world’s first pop-up shopping and dining destination in East London, constructed entirely out of refitted shipping containers.
The 1,500 sq ft pop-up store, which is Primark’s first, will enable customers to have an exclusive preview of Primark’s Wellness collection which features over 75 products across womenswear, menswear, homeware and skincare.
The design of the fit-out reflects the guiding principles of the Wellness collection and uses wooden fixtures and cardboard hangers made from sustainable wood sources, as well as recyclable display panels.
The Primark Presents…Wellness pop-up will be open at BOXPARK Shoreditch until March 8th