Rooted in the timeworn style and durability of authentic workwear, Double RL is known for its mix of rare selvedge denim, limited-edition vintage apparel and accessories, and utility-inspired garments, from tube-knit T-shirts to military-grade chinos. Double RL, named after Ralph and Ricky Lauren’s “RRL” Ranch in Colorado, has attracted a loyal following among collectors of unique clothing.
The assortment has been specifically curated for this store, with an emphasis on iconic denim pieces and hand-selected vintage products, including leather jackets, accessories, belts and jewellery – all with signature well-weathered ruggedness.
The location at 6 Newburgh Street will occupy a 60 square meter space and feature rustic décor with period-correct antique fixtures that have been curated to complement the physical space, selected with this location in mind.
The Soho store opening builds on Ralph Lauren’s Next Great Chapter plan to deliver long-term sustainable growth and value creation, driving targeted channel expansion globally. In the UK and across EMEA, Ralph Lauren has an opportunity to expand its physical store presence, to complement its digital offerings which include a recently re-platformed digital flagship. The RRL store in Soho provides an important presence for the brand in a prime London shopping district.