To celebrate their focus on craftsmanship, Remy Martin joined forces with metalwork artist Steaven Richard to showcase XO. For the project Steaven produced a large freestanding metal sculpture covered with a bespoke pattern produced for the limited addition XO bottle.

Harlequin Design was invited to design and produce a window scheme in Selfridges for the launch. To clad the walls of the scheme Harlequin printed and cut graphics to re-create the embossed pattern on the metalwork and bottle in subtly contrasting textures of gold and black.

Gold twine was stretched across the window to create rays of light to draw focus to the bottle placed in the middle of the window on an uplit metal plinth.

Advertisement