To celebrate the launch of their latest pop-up, Ribble held a launch evening featuring British cycling legend Sean Yates, cycling luminary Brian Robinson BEM, Ribble Pro Cycling alongside the Ribble design team at their new store in Trinity Leeds. Guests enjoyed an array of insights and interviews hosted by cycling journalist and author Guy Kesteven and culminating with Ribble’s CEO – Andy Smallwood presenting Brian Robinson BEM with his electric Ribble Hybrid ALe. The evening was, almost to the day, the 25th anniversary of Sean wearing the prestigious Yellow Jersey. Brian joins Sean in his role as an ambassador for the brand’s electric bike ranges

Following our extensive period of R&D, culminating in a significantly more diverse product range combined with the positive impact and response to taking the Ribble brand to the cycling consumer at various cycling shows, we’ve identified a need to further develop our multi-channelled customer experience. The new pop-ups will enable more Cyclists than ever before to experience first-hand our extensive award-wining range and allow our expert retail and customer service teams to offer advice and interact directly with the wider cycling community. We’re in the process of identifying specific areas across the country for our next pop-ups as we look to increase our physical retail presence enthuses Andy Smallwood, Ribble’s CEO.

The Leeds pop-up store has already generated a lot of interest since opening. Designed as a brand-led showroom showcasing the latest range and offering a dedicated consultation area to help guide customers through their purchase options – including bespoke builds and custom colour options. The space also serves as a flexible event space to facilitate events, workshops, screenings as well as offering innovative cycling propositions to ensure the brand becomes part of the community. 

The next Ribble pop-up will be at Bluewater, Kent 

Terry Clark
Author: Terry Clark