Selfridges has officially opened a permanent cinema destination inside its Oxford Street store. It is the first time a department store anywhere in the world has taken the step to offer such a facility permanently. The three-screen cinema destination has been fitted with the latest state-of-the-art sound and vision technologies to ensure the viewing experience is world-class.
The Cinema at Selfridges will have both an entrance at the heart of the store on its lower-ground floor and direct access from the street to allow customers to come in and out regardless of the store’s operating hours. The venue is to be run all year round, with daytime and evening timetables showing the most current releases available – both across a mix of blockbusters and independent films.
The Cinema at Selfridges is the result of an exclusive partnership with one of London film fans’ favourite independent boutique cinemas, Olympic Studios, which has much loved locations both in Barnes and Battersea.
Ticket prices range from £12 to £20 depending on screening days and times, with concessions also available. The Cinema at Selfridges will also feature an exciting food and beverage offer and a priority membership scheme which includes a free ticket allowance and a host of other benefits and services.
The food offer is extensive and caters to all tastes, with the menu including a wide vegan offering. All food and drink is served from the cinema’s own informal restaurant, with a la carte available to eat only in the restaurant bar while a full silent snack selection is available for purchase to eat within the screening rooms. The restaurant dishes range from £8 to £19 for sharing plates and are served throughout the cinema’s opening hours, with afternoon tea (including a vegan afternoon tea) available during the afternoon. Alcohol, mocktails and soft drinks are all available from the main bar or the cinema’s tuck shop drinks corner.