Selfridges has partnered with IKON Gallery, Gagosian Gallery and the Manchester School of Art, among others, for its new creative campaign, State of the Arts.
The campaign harnesses the collective power of dozens of contributing artists, galleries and arts collaborators to present art in unexpected places and make it accessible to all, whether within the Selfridges store, online or on the go.
Harnessing the visual power of its windows, shop floors and selected spaces, Selfridges has invited a number of artists to contribute to State of the Arts and see their work exhibited and, at times, created in full sight of passing trade.
The Oxford Street windows showcase art installations by nine critically acclaimed artists from the forthcoming Cross Rail Art Programme.
The artists were commissioned by the Crossrail Art Programme – funded by the Crossrail Art Foundation charity – to create site-specific artworks in the new stations of the Elizabeth Line, which are due to open later this year.
All nine artists have conceived unique installations for the windows that echo the piece they created for their respective station.
The campaign will run until 30 March 2019 across the London, Birmingham and Manchester stores, and at selfridges.com