With just under 75 days to go to Christmas, Selfridges has announced the opening of its Christmas shop in London and on Selfridges.com, with selected products available in Manchester and Birmingham. With many customers focusing on family and traditions this year, Selfridges have created a destination to capture the magical feeling of ‘Once Upon A Christmas’ enabling customers to make new memories and moments, either in store or from the comfort of their homes online.
The Christmas Shop builds on Selfridges on-going commitment to change the way we shop with a product offer with a difference. Half of all products in the Christmas Shop, including decorations, crackers, cards and wrapping paper have one or more sustainable attributes, making it easier than ever for customers to shop for beautiful and original Christmas decorations this festive season whilst being kinder to the planet.
The new sustainable collection features dozens of brands including many artisan and small enterprises, often UK based, and well over 1,000 different product lines – it is by far, the largest sustainable collection Selfridges has ever sold from its Christmas Shop.
The carefully edited selection showcases an offer that make smart use of recyclable materials, pre-loved decorations and are clearly labelled with their sustainable credentials, such as being forest-friendly, plastic-free, or made from recycled materials such as glass or paper. The result is a stunning and eclectic collection of original products that are beautifully artisan in style, with many products handmade, made in the UK and exclusive to Selfridges.
The unique earth-conscious edit falls in line with Selfridges’ transformational sustainability initiative, Project Earth, which aims to change the way we shop. Through Project Earth, launched this summer, Selfridges commits to ensuring that the most environmentally impactful materials used throughout the business come from certified, sustainable sources by 2025.
This year, Selfridges offers a wide array of decorations for customers to explore, made with materials such as mouth-blown recycled glass and paper. New collections have been created in collaboration with suppliers specifically to utilise a wider range of eco-conscious materials such as handmade felt, and hand-painted paper mâché figurines with exclusive Selfridges designs. The offer also includes a new wreath selection that is hand-made in the UK from pre-loved baubles, breathing new life into old Christmas decorations.
In the Oxford Street store, customers will discover a ‘pick-and-mix’ bauble station that allows them to handpick their decorations in a bid to provide greater personalisation and move away from the ‘one-size-fits-all’ multi-packs that can often be packaged heavily with plastic. A take on this service will also be offered as a digital experience on Selfridges.com, where all baubles can be bought as single units and customers are free to mix and match as they please.
This year, 100% of crackers on sale at Selfridges are fully recyclable with no single use plastic packaging. Selfridges’ own cracker collections, made in the UK, come in fully recyclable boxes, each with ‘how to re-use’ guidelines on how to upcycle the decorative trims for future crafting projects.
All cards and wrapping paper on sale in the Selfridges Christmas Shop are either FSC certified or made with recycled content.
New and exclusive for Christmas 2020, Selfridges launches Thie Workshop – a Santa-style workshop offering personalised decorations, gifting sacks, stockings and crackers. Thie Workshop is a sustainable brand using planet-friendly organic cotton, recyclable card and paper and reduced plastic packaging. The Thie Workshop product offer is available in London and online at Selfridges.com.
Images courtesy of Selfridges