Chief Executive of Shaftesbury, Brian Bickell was celebrating the exclusive Pride pop-up store opening at 53a Neal Street, Seven Dials, alongside Alison Camps, Co-Chair of Pride in London. The ‘Street Party’ Pop-up store is in conjunction with Pride in London 2019 and Mary Portas ‘Queen of Shops’, and is open to the public until 12 July. 


2019 marks the third year running in which a dedicated site has been donated by Shaftesbury, who hold significant ownership within Seven Dials and are long-standing partners of Pride in London.

Brian Bickell, Chief Executive of Shaftesbury commented on the Seven Dials pop-up launch: “This dedicated Pride space is a welcome addition to Seven Dials, where the sense of community and equality is so strong. We’re delighted to once again partner with Pride in London and provide a hub for the significant Jubillee celebrations and conversations within the heart of the West End.” 

 Kieron Yates, Head of Retail and Merchandising at Pride in London, added: “We’re really excited to have launched such a fantastic space for our pop-up once again, and of course we’re looking forward to helping kit everyone out for Pride this year – with a great range of clothing, flags, badges and more, for every community. The store also serves as an incredibly important space for community groups, and we’re working on a fantastic programme of events curated by a wide variety of organisations, meaning there will be something for everyone.”

Pride in London takes place in the capital on Saturday 6th July. The 2019 celebration will be particularly significant as the theme – #PrideJubilee – looks back over the last 50 years of activism, protests and victories since the Stonewall Uprising; the night that started a global movement.