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Leading British nursery brand Silver Cross is about to unveil its first global flagship store in Hong Kong. Part of the brand’s global growth plans, this exciting new store is in the K11 Musea Development – a new retail concept combining the world’s most premium brands with art.

The first-of-its-kind concept store is designed to be the go-to destination for expectant parents wanting the best for their baby. From the minute they enter, customers will receive a warm welcome and personalised service, ensuring their every need is met. A team of Silver Cross experts will provide one-to-one advice, helping parents and parents-to-be make the best choices for their baby.

The store’s interior, featuring white marble, luxurious suede-style Alcantara, bevelled glass and polished steel, provides the most sumptuous, contemporary and sophisticated shopping environment.

Comfortable seating areas are provided, so customers can sit, relax and take their time as they shop.

The store will display Silver Cross’ award-winning prams, car seats, babywear, nursery furniture and bedding. In addition, the brand’s iconic heritage coach prams will be available, alongside the prestigious Aston Martin collection.

In celebration of Silver Cross’s long-standing heritage, the store’s magnificent showpiece is an original 140-year old Silver Cross pram – one of the first designed by the brand’s founder, William Wilson.