It’s understandable to be skeptical of the idea of haggling. We’ve come accustomed to the thought that if the price is on the label then that’s the price we pay. However, what happens when the price is just too high?


Westside, a designer clothing outlet located in Brixton, has seen the light on the undeniable benefits of haggling and promotes the use of this age-old practice within their London shop. They invite customers to haggle their prices down on designer labels and find the best bargains possible.

Westside have been promoting the bygone bartering practice of haggling for 20 years. It’s been an essential part of their business plan ever since they first set up shop. With the age of the internet in full swing, and more and more people doing their shopping from the comfort of their own homes, Westside decided to take their unorthodox sales tactic to the web. The instant messaging feature available on their website allows customers to haggle in real time for the items they place in their digital basket.

Westside originally introduced this practice to their Brixton-based store as it was the main factor that separates them from their competitors. But, perhaps more importantly than that, it created a warm ‘family feel’ in the business.