Tod’s debuts its seasonal pop-up in East Hampton, New York. The unique space, with an artistically decorated interior and illustrations by artist Andrea Tarella, will house Tod’s iconic products as well as an exclusive collection of must-have summer essentials.
The 1,700-square-foot space at 47 Newtown Lane is decorated with printed wallpaper and is inspired by Italy’s picturesque seaside landscapes of Portofino.
“We opened softly the weekend of Easter, there are a lot of people living here during this moment, and I think it’s important to be here. Of course, the season will be stronger between Memorial Day and Labor Day,” said Roberto Lorenzini, chief executive officer of Tod’s Group Americas.
Tod’s will have the pop-up store open for the entire year. There’s a possibility they can lease it as a permanent store. Tod’s currently has 14 permanent locations, and this is its only pop-up in the U.S.