It can be incredibly beneficial to have an e-commerce function built into your retail company’s website. You can extend your reach to customers all over the world, and it gives your most loyal customers a chance to pick up extra products if they can’t visit your store in person. Here are some of the things you should think about when setting up the e-commerce functions for the first time.
Consider a New Website
It might be a better idea for you to make a new website instead of building upon the existing one. The older one might have lots of information that it was once prudent for you to have, but the flow of the site might be messed up by introducing a whole new section for e-commerce.
Reach out to a good web designer who can help you put together the site that you need. They will be able to flawlessly integrate the old aspects of the site that you wish to keep with the new functions that you need. With their help, you should hopefully soon have a shiny new site that works perfectly with the new direction your business is taking.
Think About Rebranding
When did you come up with your current logo? Could you be due a rebrand, even slightly? Since you are getting ready to move into a new chapter of your business, it might be wise to think about rebranding at this moment.
Many companies that are household names have made small shifts like this over the years. New branding can also give some weight to the new website. Just take a look at this online casino as a great example. Their company branding creates a cohesive stance throughout the website. This is the sort of position you need to take with your own website, no matter what goods or services you will be offering through it.
Promote the Changes Online
If you have only offered products in-store up until this point, you need to make sure that you are shouting from the heavens that you now offer products online too. Make posts on your social media to announce the website and mention it in-store to customers too.
There are many tips and tricks you can do to help people discover your online products. You could set up some exclusive products that are only available to those who shop with you online, or a discount code for the first month. After all this hard work you have put into making the site the best it can be, you don’t want to make the mistake of not directing people to it.
An e-commerce site can be a great step for a business to take. If you are getting ready to launch one for your business, you need to think about how you are going to integrate it with your existing business. Take the time to create a space online that best represents your business and then promote it to all your loyal customers as you prepare to move into a new digital era with your business.