The ‘offline’ retail experience at Trentham Shopping Village is proving a hit with businesses and visitors alike. With an occupancy of 98%, the popular North Staffordshire retail destination – to the south of Stoke-on-Trent – is thriving despite the challenges of Covid-19 and online shopping. Plus, footfall through the visitor centre into the renowned Trentham Gardens was up by around 15% in March this year, compared to pre-pandemic figures for March 2019.

Despite a challenging 18 months for retail, Trentham Shopping Village is demonstrating that it’s not all doom and gloom for the industry by attracting and retaining quality businesses at their Staffordshire site. And thanks to its mix of independent retailers, big brand names, food and drink premises, leisure experiences, and the award-winning Trentham Garden Centre, the site is continuing to attract visitors from a wide area.


The village’s 77 timber lodges house a range of shops, cafés and restaurants, offering customers the latest fashions, delicious food, home and garden products, famous ceramic names, and lots more.

Occupancy at Trentham Shopping Village is now at 98.1%, meaning its vacancy figures are just 1.9%. This bucks the far gloomier national picture of a 14.1% retail vacancy rate across the UK for the first three months of 2021.* 

Gareth Hine, Asset Manager at the Trentham Estate, said: “Since the start of 2020, we’ve completed 15 new leases at Trentham Shopping Village, with a further three new leases soon to complete. And while it’s always exciting to welcome new arrivals, we’re proud of our track record of retaining many of our existing businesses, as we’ve completed 13 lease renewals over the same timeframe.

“Meanwhile, in the last 18 months we’ve had just a handful of tenants leave when their leases have expired and quickly re-let all of these spaces to new occupiers.”

Situated at the main entrance to Trentham Gardens, Trentham Shopping Village includes the 65,000 sq ft Trentham Garden Centre, plus a further 92,000 sq ft occupied by shops, cafés and restaurants. The whole Trentham Estate attracts more than 3.2m visitors per year.

The shops include big names such as L’Occitane en Provence, Portmeirion Mountain Warehouse, Regatta (who recently relocated into a larger premises due to demand), TOG24, Holland & Barrett and Whittard of Chelsea. The independent retailers include Il Gusto, Cooks of Trentham, Doggie Fashions, and Trentham Cheese & Wine, while the food and beverage offer features Cadwaladers, Pieminister, Frankie & Benny’s, and the recent addition of The Parogon Group’s, Willow.

Gareth added: “People love shopping ‘offline’ at Trentham, where they can enjoy a relaxed and varied retail experience, along with a choice of fantastic eateries and the opportunity to explore our renowned gardens. It’s this mix that makes Trentham so popular with people of all ages, from families with young children to retirees. 

“Part of our secret is the full retail and leisure experience we offer. We provide people with an attractive alternative to online shopping, and following the lockdowns of the past 15 months, we’re all craving time away from our screens and to reconnect with our families and friends in pleasant surroundings.

“And although our occupancy rate is exceptionally high, we still have space for businesses looking to move to a popular retail destination in the heart of the UK, with fantastic traffic links and a large free car park.”