Harrods windows are awash with premium leisurewear brands to promote the department store’s designer sportswear collections on Level 5.
Amongst the windows is StudioXAG’s display for an exciting Reebok x Victoria Beckham collaboration. The London based agency designed, built and installed a striking, digitally led window scheme featuring a wall of screens to display campaign videos, bringing to life the partnership.
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Perspective is skewed by incorporating pulsing LED strip lights encased in black steel mesh. Programmed lights illuminate in sequential patterns, adding movement to this dynamic window display.
