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Harrods windows are awash with premium leisurewear brands to promote the department store’s designer sportswear collections on Level 5.

Amongst the windows is StudioXAG’s display for an exciting Reebok x Victoria Beckham collaboration. The London based agency designed, built and installed a striking, digitally led window scheme featuring a wall of screens to display campaign videos, bringing to life the partnership.

Perspective is skewed by incorporating pulsing LED strip lights encased in black steel mesh. Programmed lights illuminate in sequential patterns, adding movement to this dynamic window display.